Why We Know Wine?
Cellar Direct is the brainchild of Ron van Schilt, JP Dunlop and Steven Reichheld. Ron has travelled to major wine growing regions for 40 years and tastes hundreds of wines a year. In 2012 he launched his own artisan wine import company and in 2013 was joined by his two long-time friends J.P Dunlop and Steven Reichheld, both passionate about wine and seasoned professionals in writing, web design and e-commerce.
Cellar Direct aims to be Canada’s leading online provider of fine artisan wines delivered to your door at the lowest prices possible. We specialize in wines that reflect a sense of place, the talent and commitment of the winegrowers and the quality of the vintage. Ideally, these wines come from organic or biodynamic vineyards, contain no additives except for the possible traditional use of sulfur and undergo minimal technical manipulation. If you are eager to expand your palate and explore new, delicious wines Cellar Direct will introduce you to some of the world’s finest.
Cellar Direct wines have finesse, balance and elegance rather than raw power. They tend to shy away from high alcohol and fruit extraction and new oak flavours. They can be enjoyed on their own but go best with food.